Empower law firm marketing and business development teams to deliver exceptional digital experiences that drive growth.
Law firm marketing and business development teams face increasing pressure to prove ROI while managing fragmented systems, limited resources, and evolving client expectations. Traditional platforms slow publishing and provide limited insight into engagement.
Squiz DXP removes these barriers with a unified platform for professional services firms. It replaces developer reliance with low-code tools to publish legal updates in minutes and integrates with CRM and email systems to drive lead generation, engagement tracking, partner insights, and visibility across AI search platforms like ChatGPT.
Legal websites
Create and edit pages in real time with drag-and-drop tools, publishing breaking legal updates without coding or delays.
Content discovery
Optimize content for SEO, AI search platforms, and on-site search so your insights reach clients wherever they’re looking.
Client engagement
Deliver tailored content to key clients, referral firms, and prospects based on sector, geography, and relationship stage.
2026 report
Discover the latest professional services insights.
Yes, Squiz DXP is well suited to law firms, especially larger organizations managing complex, high-volume content.
We’ve delivered digital experiences for large organizations in highly regulated, content-heavy sectors, including government, higher education, and pharmaceuticals. That experience makes Squiz DXP a strong fit for law firms that need structure, control, and scalability.
Squiz DXP connects with your CRM, email platforms, and other marketing tools through native integrations and API-based connections. The platform's composable architecture allows your existing martech solutions to work together within one unified system, eliminating data silos while maintaining the tools your team already uses and trusts.
AI search visibility depends on how easily AI search platforms can find and accurately use your content in an answer. In practice, that comes down to having clear, current information on the topics people actually ask about, with minimal gaps, duplication, or conflicting messages.
Squiz Content Intelligence helps by identifying the content issues that typically reduce AI search visibility and answer accuracy, like missing coverage and unclear or inconsistent information, then prioritizing what to fix so accurate information about your organization is more likely to surface wherever people search.
Yes. Squiz DXP provides low-code and no-code tools built on standard HTML, JavaScript, and CSS. The Visual Page Builder enables marketing teams to create pages, update content, and launch campaigns using drag-and-drop components. Legal updates that previously required developer tickets and sprint planning now go live in minutes, keeping firms responsive and reducing non-billable attorney time.
Squiz DXP supports lead generation by capturing first-party intent signals, like page views, clicks, downloads, and form submissions. Marketing teams can use these signals to deliver more relevant, personalized experiences and optimize key conversion paths.
When shared with your CRM or marketing automation platform, this context supports smarter qualification, faster follow-up, and clearer reporting on what’s driving conversions.
Squiz DXP provides analytics across key capabilities so teams can understand visitor behavior, track conversions, and analyze engagement by segment. This includes search analytics (what people search for, what they click, and where content gaps exist) and behavioral analytics to understand user journeys and measure the impact of experience changes and A/B tests. For personalization, you can define segments and set success metrics for each one, making it clear what’s performing well and where to optimize next.
Squiz DXP is designed for medium to large organizations requiring enterprise-grade capability, security, and scalability. The platform serves firms with minimum annual website traffic of 200,000 visitors, supporting complex multi-site architectures, global personalization requirements, and sophisticated integration needs. As a SaaS platform, Squiz provides predictable pricing, automated upgrades, and enterprise support without the maintenance burden of traditional systems.
