Improve search visibility with clear, actionable recommendations. The SEO auditor analyzes on-page SEO, technical signals, and compares your pages to top results to show you what to improve without an SEO specialist.
Compare pages to the top 10 results for target keywords. The SEO auditor breaks down which signals influence ranking position, from content depth and link volume to URL structure and date proximity. Visual charts show exactly where pages fall short and where they perform well, making it easy to understand what separates top results from the rest.
Follow on-page optimization advice, from recommended content improvements to metadata adjustments and technical suggestions. Each tip explains what to change and why it matters, making it easy to prioritize fixes that deliver the biggest ranking improvements.
Video: See the SEO auditor in action. Captions and transcript available on playback.
See how you can analyze and improve page rankings without an SEO specialist.
Start with the pages that matter most to your organizational goals, then use your search analytics to guide you. Look at the keywords people search for most often and check whether the content you want to rank for those queries is actually appearing at the top. If it isn’t, audit those pages to understand what’s holding them back.
This approach helps you focus on high-intent keywords, underperforming pages, and content where better visibility would meaningfully impact outcomes, whether that’s service enquiries, student applications, resource downloads, or other high value actions.
Yes. A basic understanding of SEO helps, but it’s not required. The SEO auditor highlights both editorial and technical signals in plain language, helping marketing teams collaborate effectively with developers when structural fixes are required. Most improvements can be made without specialist knowledge or developer involvement.
Audit key pages regularly, especially those that drive conversions, attract high traffic, or support your core organizational goals. These high-priority pages benefit from more frequent checks, while lower-impact or evergreen content may only need occasional reviews.
You should also run an audit whenever you make meaningful updates to your site, such as redesigns, new templates, structural changes, or major content updates. This helps ensure nothing unintentionally affects rankings or visibility.
Running an audit before optimizing a page, and again a few weeks after making changes, also gives you a clear view of how improvements are performing.
