Roadmap update

Hi everyone, Julie Brettle here, Chief Product Officer of Squiz. The last six months have been incredible. We've been heads down building lots of new features that tackle those daily frustrations every digital team faces—the things that should be simple but never are.

Since we last connected, we've made page building infinitely easier with the visual page builder. This intuitive drag-and-drop interface empowers non-technical content editors to launch pages in minutes by building and editing them visually, directly on the page. Not stopping there, we've released journey mapping tools that allow you to see how visitors navigate key journeys on your site and where they're dropping off, helping you pinpoint exactly where to focus your optimisation efforts.

And for developers, we haven’t left you out. We’ve released features that make troubleshooting easier, so you can spend less time hunting down issues and more time building. Finally, we’ve supercharged our customer data platform with a range of new features, including the ability to automatically fill in forms.

In my last update, I highlighted that everything we build centres on three fundamental problems every digital team faces: building content fast without developer reliance, helping users get answers—not just search results—and underpinning both of those by turning your data into actionable insights. Today, I’ll show you how we’re solving each of these and where we’re heading next.

Let’s start with helping users get answers, not search results. Our conversational search is now live. To recap, conversational search allows users to ask questions in their own words and receive direct, conversational answers based on your approved content. No more scrolling through pages of results—just a helpful, intelligent assistant that understands intent and context to deliver comprehensive answers.

Users are now accustomed to experiences like ChatGPT, where they can ask natural questions and receive instant answers, and they expect the same from your website. They’re more likely to ask than to navigate through layers of content. If you’re not meeting users where they are, you risk losing them to competitors who are.

To demonstrate this, we’ve implemented conversational search on our own website, configured to answer questions specifically about Squiz conversational search. This highlights how you can set guardrails to control exactly what topics are covered. When a user asks how Squiz conversational search works, instead of receiving a list of links, they get a clear, comprehensive answer with citation links so they can verify information and explore further. Follow-up questions are understood in context, creating a natural, flowing conversation.

What this shows is that conversational search combines high-quality content, robust controls, and targeted search capabilities to deliver reliable AI-generated answers. However, the quality of these conversations depends entirely on the quality of your content. To deliver accurate and trustworthy answers, you need both strong content and a powerful search engine.

Many customers already rely on Squiz search for discovery, but need support in ensuring content quality. That’s where our digital experience consultants come in, guiding you through the same process we use internally. Looking ahead, we’re also building tools to help you continuously improve content quality.

In September, we’re upgrading our accessibility auditor to WCAG 2.2 AA compliance and enhancing our content auditor with improved user experience features, including reading age analysis, broken link detection, spell checking, and content policy monitoring. By the end of the year, we’ll introduce AI capabilities that don’t just identify issues but help fix them.

This will form part of our AI content editing assistant, which includes four key elements. First, AI content auditing that identifies real issues like inconsistencies or outdated information. Second, answer engine optimisation, ensuring your content is discoverable in AI-driven search environments. Third, performance dashboards that provide prioritised recommendations and content health scores. And fourth, data-driven content creation based on real user demand, helping you create content that directly addresses user needs.

Together, these capabilities shift content management from reactive problem-solving to proactive strategy.

Now let’s move to the next challenge: building brilliant content fast without developer dependency. At the heart of this is the visual page builder.

Imagine Acme’s marketing team planning an event with only one day to build and launch a page. Tina, the marketing manager, creates a reusable event template with a hero banner, registration form, speaker section, and event location using an intuitive interface—no developer required. She uses layout tools to structure content without custom development, enabling flexibility while maintaining consistency.

To ensure brand governance, templates restrict editing of core components while allowing flexibility through designated zones where content editors can add approved components.

Joey, the content editor, applies this template to create a new event page. She replaces placeholder content directly within the visual editor and adds additional sections as needed. Using pre-built components, she can easily add content without coding.

The platform also supports multilingual content. Joey can see which language variants need updating and manage translations in one place. She updates the Mandarin version of the page to support a broader audience.

Next, she personalises content for specific audience segments using integrated customer data. For example, she creates a tailored version of a networking section for executives by duplicating and modifying content for that segment.

After launching the page, a last-minute change requires removing a section. Later, when the situation changes again, Joey simply restores a previous version using version history, bringing back all content, translations, and personalisation instantly.

This demonstrates how content teams can build, manage, and adapt pages quickly without developer support.

We’re also introducing the ability to personalise experiences for anonymous users. By tracking interactions through campaign identifiers, the platform builds user profiles over time, enabling increasingly relevant personalisation even before users identify themselves.

In summary, the visual page builder allows you to create pages in minutes, personalise, A/B test, and manage translations in one place. Built-in governance ensures brand consistency, while developers are freed to focus on more complex work.

Taking this even further, we’re introducing the DXP Orchestration Assistant. This AI-powered tool allows you to execute complex tasks through natural language. For example, you can ask it to generate headline variations and set up A/B tests automatically. It acts as a command centre, using insights and automation to optimise digital experiences.

We’ve covered a lot today. We’ve shown how conversational search improves user experience by delivering answers, not just results. We’ve demonstrated how the visual page builder removes developer dependency. And we’ve previewed what’s coming next, from AI-powered content tools to orchestration capabilities that enable more data-driven decisions.

If you’d like more information or have feedback, please reach out to your account manager or email us at ask@squiz.net. Thank you for watching, and see you next time.