Where does your institution rank for AI search visibility?

The gap between the highest and lowest ranked Christian college is 51 points (90 vs 39), and it has surprisingly little to do with the things you'd expect. Size helps only at the margins: across all 166 colleges we could match to enrollment data, size explains under 10% of the difference in AI visibility. Larger colleges score a little higher on average, but plenty of small colleges outscore much bigger names. It isn't the website platform either. Whether a college runs a legacy CMS, an open-source platform, or a higher ed specialist system, the average score falls within the same C+/B- range. Your current system won't fix it on its own. AI visibility is earned in the content, and that's exactly what Squiz Content Intelligence is for.

When a family asks an AI for "Christian colleges that share our values," you hold an advantage a state university can't touch. 56% of these colleges already express their faith and mission clearly enough for an AI to cite it. It's their natural edge in this kind of search. But 37% have it flagged as a gap, leaving their single most differentiating asset in language that the machine skips over. The top-scoring colleges win because they do two things at once: they stay balanced across all five signals, and they make their distinctives specific and crawlable.