Webinar
How to use what AI discovery tells you about your content to decide what to improve, consolidate or create next.
Most firms now have some evidence about how their content performs – but turning it into clearer priorities is harder. A content audit or AI visibility score on its own does not tell you which gaps matter to clients, or where the next piece of thought leadership should go.
The most useful evidence shows where people cannot find a clear, complete or credible answer. Combined with client insight, market evidence and expert judgement, it becomes the basis for a stronger content and thought leadership strategy.
In this session, Meridian West and Squiz discuss what discovery evidence can reveal, which gaps are worth acting on and how to build a continuous planning loop rather than a one-off report.
This webinar is the second in a three-part series from Squiz and Meridian West, helping professional services firms assess their content’s AI readiness, build it into everyday workflows and use the findings to shape a stronger content strategy. Register for part 3: Tips to make AI-ready content part of your everyday workflow
Duration: 30 mins presentation including Q&A.
