Get started

Webinar

Make AI-ready content part of your everyday workflows

How to build AI readiness into the way your firm plans, creates, approves and activates thought leadership.

Knowing what AI-ready content looks like is one thing. Making it a normal part of how your team works is another. In most firms, AI readiness is still treated as a separate technical project – or a late check before publishing – rather than something built into planning, briefing, drafting and review.

It works better as part of the existing workflow, with clear ownership at each stage and experts involved where their contribution adds the most value.

In this session, Meridian West and Squiz walk through a realistic thought leadership workflow and discuss where AI readiness belongs, who should own each check and how to keep content ready over time.

This webinar is the third in a three-part series from Squiz and Meridian West, helping professional services firms assess their content’s AI readiness, build it into everyday workflows and use the findings to shape a stronger content strategy. Register for Part 1 (27th October) and register for Part 2 (17th November).

In just 30 minutes, you will learn:

  • See where workflows break down. The common failure points when turning client insight and expert knowledge into distinctive content.
  • Build readiness into planning. How to define the audience need, target questions, evidence and trusted source before writing begins.
  • Check the right things while drafting. Clear answers at passage level, accessible structure, explicit facts and consistent terminology.
  • Set clear ownership. Which checks belong to marketing, subject matter experts and digital teams.
  • Involve experts well. How to bring time-poor partners in early, around the argument and evidence rather than final approval.
  • Keep content ready over time. A simple review loop that uses real audience questions to guide improvements.

Event details:

Thursday 10th December  10:00 AM CDT / 3:00 PM GMT  Online session

Register now

Who is this event for ?

    • Marketing, business development and client experience leaders in professional services and B2B firms.
    • Insight and strategy teams responsible for thought leadership and original research.
    • Digital and content teams who create, publish and maintain expert content.
    • Senior partners and executives who want to understand how clients now find their firm's expertise.

    Duration: 30 mins presentation including Q&A.

    Speakers

    Headshot of Will Noble

    Will Noble

    Client Strategy Director, Squiz

    Headshot of Joel Goodman

    Joel Goodman

    Vice President Growth Strategy, Squiz

    Black and white circular headshot of Alastair Beddow, smiling, wearing a white shirt and dark jacket.

    Alastair Beddow

    Managing Director, Meridian West

    Black and white circular headshot of Ethan Murphy, smiling, wearing a light-coloured shirt.

    Ethan Murphy

    Senior Consultant, Meridian West