Customize your site’s most important searches. Set rules to promote priority content, refine query terms automatically, and personalize results based on user context, ensuring the right users see the right information at the right time.
Set triggers based on visitor’s search queries, like specific keywords or phrases. Alternatively, activate rules based on user context like location, date ranges, or audience segment. Combine multiple conditions to create precise rules that activate exactly when needed.
Once triggered, rules can promote specific pages to top positions, display helpful messages or alerts alongside results, automatically refine queries by adding additional terms before searching, and more. Choose from multiple action types to tailor the search experience for every user.
Video: See it in action. Captions and transcript available on playback.
Watch how a non-technical user can build and publish rules in minutes with the curator’s visual interface.
Anyone on your marketing or digital team can create and manage curator rules through the visual interface. No coding knowledge or developer support is required to set up triggers and actions.
Yes. Create rules and preview how they affect search results before publishing them live. Refine the logic and see the impact on actual search queries. Rules can also be unpublished instantly if needed.
Yes. Use audience segments or behavioral triggers to activate different rules for specific user groups. Promote different content to staff vs. public visitors, order results differently for students vs. faculty, and show different announcements to European visitors vs. Asian visitors; it’s all managed through the same interface.
Curator rules override algorithmic ranking when activated. When a rule triggers and promotes specific content, that content appears in the position you define, regardless of where the algorithm would naturally rank it. This gives you precise control when priorities demand it.
Yes. The complete list of trigger types and action types is available in our documentation, here.
Yes. What many platforms call search merchandising (or “searchandising”) is delivered in Squiz Funnelback Search through the curator.
Search merchandising typically refers to manually influencing how search results are ranked and displayed, such as boosting specific pages, promoting campaign content, refining queries, or showing targeted messages for certain searches.
With Squiz Funnelback Search’s results curator feature, you can:
The difference is context. In eCommerce, search merchandising is often about product promotion. In Squiz Funnelback Search, it’s about giving marketing and digital teams precise control over search results across websites, portals, and enterprise content - without developer involvement.
