Roadmap update

Hi everyone, Julie Brettle here. You know what I love most about being Chief Product Officer at Squiz? Seeing our clients truly transform their digital presence with our tools. Our team has a relentless focus on bringing products to market that make a real impact on our customers’ online experiences, and the past six months have been incredible. We’ve been working flat out on something really special, and as always, we’ve been challenging ourselves by asking how we can continue to make digital teams’ lives easier while delivering better experiences for users.

Everything we’ve built is centred on three simple goals: help you build brilliant content fast without any developer reliance, help users get answers—not just search results—and turn your data into actionable insights. We’ve already rolled out AI-powered content tools and are currently running customer beta testing on our new inline editing interface in the visual page builder. These features work in tandem to speed up your workflow and reduce reliance on your development team.

We also have a new user journey mapping tool that helps you track and optimise key user journeys based on data-driven insights, as well as chatbots that provide customer support around the clock with answers informed by your content. But today I’m particularly excited to share what’s next, because we’re solving challenges that every single one of our customers faces: building brilliant content and websites fast without burdening developers, helping users get the answers they want rather than more results to sift through, and underpinning all of that with the ability to turn your data into actionable insights.

Let’s start with the first challenge: building brilliant content fast. One scenario marketers will know all too well is being asked to push a campaign live within two weeks. The typical path involves defining your goals and target audience, developing your campaign strategy and content, choosing your channels and conversion points, building and personalising the content, and then testing, tracking, and optimising the campaign.

Enter Tina, a marketing manager at a digital agency. Her team needs to reach young business owners aged 25 to 30 with authentic content about their pain points, showing how the agency helps them save time and scale. They’ve chosen TikTok as a key channel for this segment to drive people to their landing page. The landing page messaging needs to be personalised to suit this audience while maintaining the default experience for other users.

Using the visual page builder, Tina can bring this landing page to life without needing help from developers, allowing them to focus on more complex work. She starts by adding a hero banner component by simply selecting from a list of pre-built components. Once added, she can edit everything directly on the page using inline editing, meaning what she sees is exactly what her visitors will see. If she prefers, she can also use structured form fields in the side panel to edit content.

Once the page is built, the next step is personalisation. Tina creates a personalised version of the page by selecting a preconfigured TikTok campaign segment, which identifies users based on referral headers or UTM parameters. With personalisation enabled, she is now viewing the TikTok variant. She duplicates the hero banner to tailor its tone of voice to better suit this audience.

Content editors often spend hours manually adjusting tone while trying to stay on brand, and while some might turn to external AI tools, that can introduce risks around brand consistency and compliance. Squiz DXP solves this by embedding AI content tools directly into the editor. Tina can access these tools with a single click, using options preconfigured by site administrators to ensure brand-safe outputs. She selects a more casual tone, and the AI generates an updated version of the content. She can review it and choose to replace the original text, which instantly updates on the page. She can also swap out imagery to better align with the audience.

Using the inline interface, she can preview how the page looks for her audience and easily switch between variants to compare experiences. With the page built and personalised, Tina’s next step is to track performance and optimise results. Just like personalisation and AI tools, A/B testing is built directly into the page builder, allowing her to run experiments without switching between tools. She can apply an A/B test, edit content for each variant, and launch the experiment seamlessly.

But effective optimisation isn’t just about running tests—it’s about knowing where to focus. This is where Squiz’s user journey mapping tool comes in. By tracking how users move through each stage of the campaign, Tina can identify key drop-off points and target her A/B testing efforts where they will have the greatest impact. This enables her to make confident, data-driven decisions to improve conversion rates.

What you’ve seen so far is just what’s possible today with the visual page builder, but there’s more coming. We’re introducing section layouts and templates to speed up complex page creation, allowing editors to save and reuse preferred layouts. For multilingual sites, language variants will be managed within the same interface rather than across separate pages.

We’re also enhancing version history and rollback, enabling editors to compare changes and quickly restore previous versions. Additional improvements include built-in image editing within the asset browser, eliminating the need for external tools, and an expanded component library with new out-of-the-box elements like carousels, maps, testimonials, statistics, and more. All of this is designed to help you build pages faster, maintain brand consistency, and free up developers for higher-value work.

But building content is only part of the equation—people need to find it. When users visit a website, they often go straight to the search bar, and expectations around search are changing rapidly. Traditional keyword-based search is being replaced by conversational experiences, where users can ask natural questions and receive direct answers. This is no longer a nice-to-have—users expect it.

That’s why we’re launching conversational search beta in March, with a full release coming in the middle of the year. To support this, we’re introducing conversational monitoring, a tool that lets you test how your content performs in conversational scenarios, identify gaps, and improve responses before they impact users.

This is part of a broader roadmap that includes preparing your content, activating conversational experiences, and continuously improving through automated insights. Supporting this, we’re also launching a content health dashboard within a broader site health monitoring tool, giving you a clear view of performance across SEO, accessibility, page speed, and engagement.

We’re also introducing generative engine optimisation metrics to ensure your content performs well in AI-powered search environments. Together, these tools create a complete ecosystem for optimising content for the future of discovery and customer engagement.

Finally, we have additional updates across the platform, including a revamped log system with centralised visibility and improved performance, enhancements to our customer data platform such as expanded segmentation and search behaviour tracking, and integrations like Bynder DAM directly within the visual page builder to streamline asset management and maintain a single source of truth.

We’ve been incredibly busy, and I’m excited about what you’ll now be able to achieve with the visual page builder and the upcoming features designed to help you optimise for an AI-powered future. If you’d like more information or want to get involved as a beta customer, please reach out via ask@squiz.net or through the My Squiz portal. Thank you, and see you next time.