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The Challenge

The Discover Tasmania website was built using Squiz Matrix CMS several years ago. Over time when the need arose, Discover Tasmania created microsites off the main site. Sites were built quickly but on different platforms.

The team at Discover Tasmania wanted to reduce the technical complexity and bring all sites back onto one platform. However, there was resistance within the business with many perceiving it would take too long.

The need to build a new site for the Come thrive on winter campaign was an opportunity to show a secure site could be built quickly.

discover tasmania winter hero

The Solution

Squiz used Squiz Matrix CMS and built a beautiful site in less than seven weeks.

The Result
  • The Come thrive on winter site was built in less than seven weeks.
  • Beautiful and enticing site for future visitors to plan their Tasmanian experience.
  • Demonstrated that one technology platform is flexible enough to support microsites, with no impact on delivery time.

The approach to design has turned a simple homepage into an exciting visual experience that captures the essence of the campaign – it looks and works terrific.

Richard Webb
Discover Tasmania
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