The Challenge
The Discover Tasmania website was built using Squiz Matrix CMS several years ago. Over time when the need arose, Discover Tasmania created microsites off the main site. Sites were built quickly but on different platforms.
The team at Discover Tasmania wanted to reduce the technical complexity and bring all sites back onto one platform. However, there was resistance within the business with many perceiving it would take too long.
The need to build a new site for the Come thrive on winter campaign was an opportunity to show a secure site could be built quickly.
Squiz used Squiz Matrix CMS and built a beautiful site in less than seven weeks.
- The Come thrive on winter site was built in less than seven weeks.
- Beautiful and enticing site for future visitors to plan their Tasmanian experience.
- Demonstrated that one technology platform is flexible enough to support microsites, with no impact on delivery time.
Targeted, personalised customer experiences at every touchpoint that deliver and delight.
Drive agility, innovation, efficiency and productivity across your organisation.
Design an entire digital ecosystem which integrates, scales and unlocks your digital potential.