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Users spend too much time hunting for information that should be at their fingertips. With 25 years of search innovation behind us, Funnelback leverages 70+ ranking signals to deliver precisely what users need on their first search – getting them from question to answer faster than ever.
Here's how Squiz Funnelback Search delivers answers your users can trust, every single time.
Funnelback’s powerful algorithm has been refined over 25+ years, with machine learning that gets smarter in two ways: automatically from user behavior, and directly using training data you provide. It's the best of both worlds - hands-off optimization with hands-on control when you need it.
Most search engines look at a few basic factors. Funnelback weighs up 70+ signals to understand what users actually want. Content authority, freshness, user context, document type, and dozens of other signals work together to surface the most relevant result.
No one's content is perfect from the get-go. Funnelback was designed to work with real-world content, equipped with powerful tools that handle inconsistent formatting, legacy documents, and imperfect data. You get accurate results from day one, not after months of content cleanup.
Create specific knowledge bases for different audiences or topics. Unlike competitors who pull from your entire content library, you can control which content appears for specific topics. Better relevance, stronger security.
All this creates the ideal foundation for conversational AI search. Your visitors ask questions naturally and get accurate, instant answers from content you control using Funnelback – no hallucinations, no surprises.
Funnelback gives your marketing team everything they need to maintain an exceptional search experience day after day. From promoting seasonal content to understanding user behavior, these powerful yet simple tools put control where it belongs – with the people who know your audience best.
Customize search experiences by promoting relevant results, personalizing content, and applying smart rules based on each user's unique queries and behavior.
Provide users with real-time suggestions as query terms are typed into the search box.
Expand or modify the user’s query terms behind the scenes to cater for language differences and still return the expected results.
Help your users filter or refine a set of search results to quickly drill down on items or sub-sections of interest.
Learn what matters to your audience. Track trending topics, commonly asked questions, popular links clicked – and most importantly – see what’s going unanswered.
See Squiz Funnelback Search in action.
“After implementing Funnelback, the relevance of our search results improved significantly. This led to a measurable increase in the value site search generates for BCIT, and the ROI is terrific.”
Senior Analyst
Squiz Funnelback Search consistently outperforms competitors in surfacing the most accurate and relevant content to answer user questions, through features like:
Multi-source indexing: Access content from any system – third-party platforms, internal databases, and more – ensuring comprehensive coverage of all relevant content.
Search packages: Build targeted knowledge bases with precise control over which content sources to include or exclude.
AI tuning: The search engine uses machine learning to consistently tweak and improve your search algorithm to prioritize the most authoritative, relevant content.
Curator: Personalize search results for the user based on their queries, behavior, or context.
Synonym generation: Help users find what they need even when they use different terminology.
70+ ranking factors: Squiz Funnelback Search’s ranking engine evaluates a broad set of criteria to optimize results, setting it apart from other solutions.
Auditing and governance tools: Your search is only as good as the content that powers it. Squiz Funnelback Search comes with a suite of content auditing and governance tools to ensure your content is accurate, up-to-date, and effectively answers user questions.
With 25 years of expertise working with service driven organisations in Higher Education, Government and other complex industries, Squiz Funnelback Search is an out-of-the-box search product that returns more relevant answers than any other alternative. This is critical to helping your users find the answers to their questions and achieve what they came to your websites to do, without friction.
Understanding how users interact with your site search is key to continuously improving both search performance and content relevance. Squiz Funnelback Search provides a comprehensive suite of analytics and reporting tools designed to give you clear, actionable insights.
At the core is search analytics, which includes detailed reports on:
Top queries and keywords: See what users are searching for most frequently, helping you identify popular topics and user intent.
Unanswered queries: Discover what users are searching for but not finding, highlighting content gaps or opportunities to improve search results.
Top clicks: Track which search results users select most often, revealing what content resonates and meets their needs.
User location: Understand where your users are searching from, enabling you to tailor content or services to different regions.
Trends in search patterns: Analyze how search behavior changes over time, helping you spot emerging interests or seasonal shifts.
Beyond search analytics, Funnelback offers auditing tools such as:
Content auditor: Identifies issues like broken links, missing metadata, duplicate content, or poor grammar, so you can maintain a high-quality content library.
SEO auditor: Provides insights into why specific pages rank as they do for particular search terms, along with actionable recommendations to improve rankings.
Squiz Funnelback Search allows you to control and customize the search experience that makes sense for your audience, organization, personalization strategy or promotions.
These are just some of the things you can do in the administration dashboard:
Specify what results to promote and to whom
Tune your results’ ranking position
Set up any important messages and promotions to appear
These under-the-hood powers help make your search solution a key business tool to achieve your engagement, conversion, or self-service goals.
Conversational search is an AI-powered search experience that allows your website visitors to ask questions in their own words, get direct AI-generated answers, and follow up with clarifying questions.
Traditional search requires audiences to use the right keywords in their query, presenting a list of results for them to browse through in the hope it might contain the information they are looking for.
While traditional search places a cognitive load on audiences to find their answer, conversational search works like a knowledgeable assistant that understands user intent and instantly delivers the specific information they need, eliminating the need for users to trawl through search results.
To summarize the key differences:
Input method: Traditional search relies on keywords; conversational search accepts natural language questions.
Output format: Traditional search returns links to pages; conversational search provides direct answers from relevant content.
Context awareness: Traditional search treats each query independently; conversational search maintains context throughout an interaction.
User experience: Traditional search requires users to hunt through results; conversational search delivers immediate, specific answers.
User intent: Traditional search matches keywords; conversational search understands the meaning and intent behind questions.
Discover how Squiz helps organizations transform their digital experiences to better serve and delight their audiences.
Users want answers, not more search results. The future of AI-powered discovery starts with great content. Is your site ready?
Users’ expectations of your content has changed. Today’s websites need to couple AI-driven discovery and interpretation with human readability.
Looking into search software solutions for your site? Learn how to find the right balance to ensure site usability and performance for your users.
With over 50,000 pages spread across 1,500 different websites, the University of Edinburgh was looking for a more robust search tool.
To help the University make sense of more than 15,000 pages on its website, its team turned to Squiz Search with some unexpected results.
Large organizations are moving away in droves from their old CMS to a more robust DXP solution. But should you too?
Becoming the trusted source of statistics and research on education in New Zealand has come with interesting technological challenges for the web team.
In an effort to consolidate services and reduce costs, three councils were looking to replace their different suppliers with a single offering.
How can search help a university make scholarships more accessible to students and increase applications? Here’s UAL’s approach.
It is common for higher education institutions to have siloed web content. Here's how to overcome this challenge with a custom site search solution.
Talk to our experts today to discover how your business can deliver better digital experiences for your customers.