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More higher education institutions than ever are seeing online learning and short courses as a critical component to their strategy. This paper looks at what institutions can do to achieve critical early engagement with their prospects.

Most HE institutions are set up to engage with prospective students in the most traditional sense: they endeavour to convince the latest generation of 17-year-olds that university will equip them with the tools and knowledge necessary to succeed in their chosen career.

But, with the imminent explosion of online and short course offerings, recruitment strategies must be reviewed and bolstered if they are to be fit for the modern student.

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