The digital expectations of customers have left organisations with a tough proposition.
You can either use new technologies to more effectively engage and deliver value to customers, or lose market share to competitors that do. By the way, simply developing a shiny new app or modernising your website won’t cut it.
Inside this free download, we investigate:
- How organisations with a mature digital strategy define and manage their 'digital business transformation'
- Which roles drive the digital strategy
- How these firms are tackling the organisational and cultural challenges presented by this business transformation.
A March 2016 commissioned study conducted by Forrester Consulting on behalf of Squiz and SugarCRM.