Council websites have priorities that are hard to reconcile. For example, to be service-oriented (“show me what I want to do now” ) and to be open and consultative (“show me everything”).
In trying to deliver on all these priorities, council websites in Australia and New Zealand have converged on a familiar set of conventional patterns.
The Wollongong City Council website is one that has broken out of this mould, with user-selected audience segmentation intended to provide a better user experience.
In this Squiz meetup for councils, you’ll hear from Jason Turnbull, ICT Solutions Analyst & Developer at Wollongong City Council, one of the architects of Wollongong’s website redesign, covering:
- What Wollongong City Council’s business drivers were, how they explored community and resident needs of the council web presence
- Why the project team introduced audience segmentation
- What goals they set and what success would look like
- What the results have been, a year down the track.